Today I downloaded the public beta of Flock, the new browser built off the Mozilla codebase. On first launch, it opens to a page that tells you five ways to get started...
- ...get ready to share your favorite sites: go grab a del.icio.us account.
- ...get yourself a blog.
- Start blogging!
- Check out your history right from the search box.
- Forget old-school bookmarks. Meet Flock's Favorites.
and a list of thirteen things you really should try with Flock. So I'm trying it. Starting with using its embedded Shelf tool, Blog Editor, and Tag tool and to post this blog entry.
But what's the business case for a new browser? Flock founder and CEO Bart Decrem says it all starts with creating sustainable value:
...the most successful companies will be those that earn their users’ trust and focus pretty obsessively on solving problems for those users.
So here’s the plan: we’re going to experiment and innovate. We plan to make a ton of mistakes, listen to our users, focus on building the best product that meets our users’ needs. Where there are obvious, proven, opportunities to generate revenues in ways that respect our users’ privacy and don’t hinder the user experience, we will pursue those. But we firmly believe that doing right by our users is the best way to build a sustainable, successful company, so expect us to focus pretty much all of our energy on innovating the web browser experience and earning your trust.
Does this answer the question? Maybe not, but it's a clear statement of direction, so we'll see how Flock delivers on this intention over the next phases.
Oh my, I started out this post using Flock's beta preview version 0.4.8, and while I've been writing they have already posted version 0.4.9. Here we go!
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