
JP Rangaswami, in his Confused of Calcutta blog, posits the economic and societal basis for the shift from institutions to individuals as drivers for products and innovations. This article, which he calls The Kernel for This Blog, proposes the need for new business models that:
One, make a clear stance on values and ethics.Two, allow relationships and collaboration to take place, rather than control the relationships.
Three, intermediate to enable trust and fulfilment rather than channel towards lock-in.
Four, recognise that the customer wants to create and co-create value rather than just receive.
More here, in the article that isn't short, but worth a read.
Why?
I find it inspiring that a corporate leader such as JP "gets it" and makes an effort to educate others. We can change things from the ground up, but it helps when thoughtful agendas are promoted from the top, as well.


